Collaborative Consumption: Shifting the Consumer Mindset

What if more consumers opted for access over ownership, use over possession, experience over “stuff”? Through such collaborative consumption, material wants and needs wouldn’t be in conflict with the responsibilities of a connected, environmentally conscious citizen. In this excerpt from their book “What’s Mine Is Yours: The Rise of Collaborative Consumption,” Rachel Botsman and Roo Rogers explore how the invigorating movement known as “collaborative consumption” can create more sustainable consumerism, increase alternatives to outdated modes of business, and shift the consumer mindset from an unfettered zeal for individual getting and spending toward a rediscovery of collective good.

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