White Roofs Bring Cool Savings

Researchers have found that installing a white roof or other “cool roof” options (such as a coating for existing roofs), can result in real savings — in both your home’s utility bills and its associated global warming emissions. It doesn’t matter where you live; everyone sees the benefits of a roof that reflects the sun’s rays, instead of absorbing them. Read more about cool roof products and how to choose one that’s right for you, and how to take advantage of financial incentives that often accompany their installation.

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