Bottled water manufacturers’ marketing campaigns capitalize on isolated instances of contaminated public drinking water supplies by encouraging the perception that their products are purer and safer than tap water. But the reality is that tap water is actually held to more stringent quality standards than bottled water, and some brands of bottled water are just tap water in disguise. What’s more, our increasing consumption of bottled water — more than 22 gallons per U.S. citizen in 2004 according to the Earth Policy Institute — fuels an unsustainable industry that takes a heavy toll on the environment.
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