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Fiercely Made Site Shows Channellocks True Colors: Red, White and Blue

7/27/2010 5:47:57 PM

Tags: Channellock, high-quality pliers and hand tools Press Release

MEADVILLE, Pa. — CHANNELLOCK®, the leader in the design and manufacturing of high-quality pliers and hand tools, today unveiled its latest American-made tool – a fully redesigned, improved Web site.

The new was created in the same Americana voice as its current marketing campaign: Fiercely Made in Meadville, PA. The fresh design provides a more complete user experience that now enables visitors to purchase tools, learn about the company and interact with CHANNELLOCK® representatives like never before.

“We wanted to provide a more valuable interactive experience for both new and loyal Channellock customers,” said Ryan DeArment, vice president of sales and marketing at Channellock. “The new site celebrates our tool heritage, people and commitment to quality.”

Buy Now or Buy Later 

Building your toolbox is now easier with the site’s new streamlined, user-friendly navigation, including an enhanced distributor locator for extra convenience. Visitors can explore any CHANNELLOCK® tool, get a full product description, including images, features and exact specifications, then confidently and securely purchase their tool(s) through the site.

Experience CHANNELLOCK® 

Fans also have the ability to go behind the scenes and “Experience CHANNELLOCK®” for access to a complete company history and factory video tours. Visitors get an exclusive look at the company’s unique manufacturing process and the story behind its trademarked CHANNELLOCK BLUE® handles.

Press Room 

The updated press room isn’t just for reporters anymore. Media and consumers alike are encouraged to discover the many new features that better connect online audiences with the iconic American brand. Among the press room’s many features are an enhanced Blue Board blog, a live Twitter feed and news releases with Spanish translation options. It’s a place where visitors can watch videos, find images, read the American Blue newsletter and become Facebook and Twitter fans.

Visit for an original hand tool experience.

Founded in 1886, Channellock, Inc. is a worldwide leader in the manufacture of high-quality pliers and assorted hand tools. For more information on CHANNELLOCK® products, rich history, sales contacts and current news, visit CHANNELLOCK® at 

This press release is presented without editing for your information. MOTHER EARTH NEWS does not recommend, approve or endorse the products and/or services offered. You should use your own judgment and evaluate products and services carefully before deciding to purchase. 

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