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Towson, Md., Black & Decker recently launched its updated and expanded website, BlackandDecker.com, providing an improved resource for consumers, especially DIY home improvement enthusiasts.
One of the top new additions to the site is an interactive project section where visitors are invited to contribute projects and questions to other DIYers. This project section also features step-by-step project guides and a showcase of “before and after” project images to offer visitors the option of interacting with the homeowners responsible for each of the images.
“The redesign of BlackandDecker.com came as a result of our online users’ feedback,” said Terry Rakosky, Vice President of Brand Marketing for Black & Decker. “When we create products, it’s with the human experience in mind, and the same is true for our online resources.”
With the sleek, updated Website, Black & Decker puts the visitor’s experience at the forefront with improved overall site navigation. The intuitive navigation easily helps users locate and identify products, projects, parts and service and customer service, plus much more.
Visitors to the site can now also leave product reviews and recommendations for users of the site to see. As Black & Decker has increased its social media focus, it’s led to added functionality and integration within the website. Customers now have the opportunity to link directly to Facebook and Twitter accounts to become “fans” and brand ambassadors for their favorite products and projects.
“We believe – with all of these new resources readily available – visitors to the new BlackandDecker.com will come back to the site often to research products, get advice and find step-by-step project plans,” added Rakosky.
100 Years of Innovation. A Legacy of Trust
Since 1910, Black & Decker has been setting the standard for innovation and design of power tools, accessories, outdoor yard care equipment, home cleaning products, automotive and lighting products, hardware and home improvement products, and technology-based fastening systems The inventor of the first portable electric drill with pistol grip and trigger switch, Black & Decker has evolved from a small machine shop in Baltimore, Maryland to a global manufacturing and marketing powerhouse with a broad line of quality products used in and around the home and for commercial applications. When users need to get work done, they trust Black & Decker for the products that will do the job efficiently and reliably. For more information on Black & Decker’s extensive line of products or its centennial anniversary, visit http://www.BlackandDecker.com or http://BlackandDecker.imrepresskit.com.
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