Bryan Welch, Publisher and Editorial Director
“I believe that magazines like MOTHER EARTH NEWS and Natural Home have been successful because they focus on cool stuff you can do. They are not about the dire consequences of technology. They are not about impending doom. They are optimistic journals of personal action. And they are not dogmatic. We figure there’s a long continuum of personal action. At one end, there are folks who grow all their own food and bicycle everywhere they go. At the other end of the continuum folks are considering maybe switching to organic milk. We find excitement at both ends of this continuum.”
— Bryan Welch
On any given day, Bryan Welch can be found spending his early morning hours tending to his cattle on his farm near Lawrence, Kan., his lunchtime polishing an essay for Utne Reader at his Topeka office, and his evening at a Hollywood cocktail reception for the launch of a green media initiative.
Welch and his family raise cattle, sheep, goats and chickens on their 50-acre farm. All their animals range freely, and the grazing animals are strictly grass-fed. Welch grew up in New Mexico where, starting at age 9, he cared for a neighbor’s dairy goats and other livestock.
When he’s not farming, Welch runs Ogden Publications, a diversified media, consulting and affinity marketing company. His company has grown rapidly over the past few years and now publishes 10 magazines for people interested in self-sufficiency, sustainability, rural lifestyles and farm collectibles. Titles include MOTHER EARTH NEWS, Utne Reader, Natural Home & Garden and The Herb Companion. Its websites are growing exponentially and currently attract more than 3.5 million unique visitors each month. Ogden also publishes books and markets insurance and financial services to its subscribers, and provides companies of all sizes with strategic consulting services on marketing to the green-focused consumer. About a third of its gross revenue comes from these ancillary marketing programs.
Before starting Ogden Publications in 1996, Welch spent 19 years as a reporter, photographer, editor and publisher of newspapers in Colorado, New Mexico, Utah, Washington and Connecticut. He holds a master’s degree from Harvard University, where he studied media policy and media management at the Kennedy School of Government and Harvard Business School.
Welch is currently a member of the boards of directors for the Magazine Publishers of America and the Down Home Ranch Foundation. He is chairman of the Independent Magazine Advisory Group within the Magazine Publishers of America.
Check out Welch’s blog, Beautiful and Abundant, and some of his articles in MOTHER EARTH NEWS: