Booker T. and the Pizza King
(Page 3 of 5)
July/August 1988
By the Mother Earth News editors
The crops grown would vary with climate and local popularity. For example, grapes and sweet potatoes are recommended for Southern farms; broccoli and cauliflower might be choices in the Northeast; spinach can be picked year-round in the Pacific Northwest; and asparagus, which can be harvested toward the end of winter, is a nationwide option. In addition, bees, rabbits and quail can help produce income during the winter months.
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Crop diversification is, of course, not a new idea. The farm establishment has been pushing it for some time, but growers were expected to rely on traditional outlets like farmers' markets and cooperatives to sell their goods. Whatley points out, however, that small operators can't afford to pick, grade, wash, package and haul their produce miles to the nearest market. Instead, he recommends that farmers within a 40-mile radius of a population center of at least 50,000 design their acreage for a pick-your-own clientele. Whatley suggests that each member pay a $25 annual fee ($40 if the farm offers fishing) due in January, when farm income is low, and that members then be able to buy produce at 60% of the cost of the same product retail.
In his book (which is already in its second printing), he and the editors of The New Farm magazine go into great detail on how to make such an operation work, including advice on incorporation procedures, insurance, irrigation systems, tillers, mowers, natural pest control and, of course, highvalue crops. The book even includes a sample letter to prospective customers and advice on computer software.
A Central American Connection
When I attended the Rodale press conference that launched Whatley's book this past winter, it was impossible not to be drawn in by the horticulturist's enthusiasm and the personal warmth he extended to the surprisingly large number of admirers and reporters who had journeyed (many for hundreds of miles) to Emmaus, Pennsylvania, for the occasion. Monaghan, who also attended, was obviously proud of his friend's publishing achievement. He also intends to use Whatley's agricultural expertise on a new project he's begun in Honduras.
In 1985, after becoming acquainted with Father Enrique Silvestre, who had come to Ann Arbor to study English, Monaghan began a series of trips to Honduras to visit Silvestre's Catholic mission and was touched by the plight of the people there—particularly the children.
"I hadn't felt that kind of spiritual identification with a group of youngsters since I left the orphanage," he says.
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