THINK GLOBALLY EAT LOCALLY
(Page 7 of 9)
Some groups of consumers who support farmers directly
through Community Supported Agriculture (CSA) are learning
lessons we all need to learn about weather and changing
seasonal menus. Faced with unfamiliar early spring and late
fall vegetables, people learn to change their diets with
the seasons. But everyone can't join a CSA, and there are
lots of people who need educating - food writers, among
others, who all too often feature recipes that have nothing
to do with what's seasonally available.
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I am moved and encouraged by the thousands of efforts
around the country to connect schools and farms, chefs and
farms, and consumers and farms. I chair the board of a
group in New York City, called Just Food, which has helped
start 19 CSAs. Using the new census figures and estimates
of the number of people our CSAs feed, I calculated our CSA
farmers are feeding one out of every 2,000 New Yorkers.
That's a fabulous beginning. But small.
The overwhelming majority of people still choose their
foods mindlessly from the global supermarket the rest of
the world provides for us, choosing for price, taste and
variety (with an emphasis on variety and price, good taste
being represented by what they're used to), heavily dosed
with sugar and salt.
It won't be enough to convince those people to shop at
farmers' markets in the summer, helpful as those are. We
need people to shop mindfully year-round, seeking out
seasonal local produce even in the winter.
There's much work to do. Those of us working toward
relocalization need to talk seriously about just what we
mean by local. How local? Grains and beans might reasonably
be shipped, for reasons I explain in my book. And I see no
reason why people who live in colder climates can't
sometimes have oranges, though a daily glass of fresh
orange juice north of here oranges grow is prob ably
self-indulgent. Spices which are light and of high value
should be shared around the world. But, overall, produce is
about 90 percent water: We are warming the planet
shipping cold water around the world It costs 435 fossil
fuel calories to fly a 5 calorie strawberry from California
to New York. Yet a strawberry researcher from
Ithaca told me that we could have a much longer run of
local strawberries in the East if there were rewards for
raising them, and they would be grown here if California
produce didn't arrive so cheaply in our markets. Many food
trade patterns are irrational.
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