THINK GLOBALLY EAT LOCALLY
(Page 2 of 9)
As for what that means in the field, consider the potato.
In his brilliantly devastating book Fast Food
Nation (Houghton Mifflin), Eric Schlosser explains
that a few companies control most of the potato market.
Fast food purveyors now buy frozen fries for about 30 cents
a pound, reheat them in oil and sell them (with added
grease) for about $6 a pound. On every $1.50 order of fries
a potato farmer makes 2 cents.
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The result was reported in The New York Times last
summer. Under the headline "Misery is Abundant for Potato
Farmers," the story pointed out that it costs a potato
farmer about $5 to produce a 100 pound sack of potatoes,
for which the processors pay him less than $1. What's a
farmer to do? The subhead said it: "Bumper Crops Turned
into Fertilizer." Many farmers plowed their crops under.
When that happened in the Great Depression, it was all over
the papers. Now it hardly makes the news.
In the Northeast, where I live, the loss of farmers is
catastrophic: Cranberry growers have been told to cut
production because a surplus has driven prices too low.
New York State dairyman and orchardists are going out of
business every day. Two years ago, I visited an upstate
dairy where the farmer had earned more for growing one acre
of gourmet potatoes than from a year of dairying. The next
year, lots of upstate dairymen grew gourmet potatoes,
prices dropped and that little stream of hope dried up.
And it wasn't apples my landscape-architect friend went to
buy at the orchard we visited one day. He was buying mature
apple trees for an instant antique orchard, part of the
multimillion-dollar landscaping of a new McMansion. The
trees the farmer sold that afternoon netted him more than a
month of apple selling.
It isn't just New York growers who are in trouble either.
Apple producers everywhere now compete directly with
China's cheap labor. The world's most populous nation, with
little land per capita for food production, has set out to
become apple producer for the world, although growing
apples for export utilizes precious land on which China
should grow food for her people.
Faced with such an ominously changing food landscape, what
can we do?
Almost 30 years ago, I went into the field I nutrition
because I was concerned about what was happening to the
U.S. food supply as the world faced a food and population
crisis. The products appearing on our grocery shelves
seemed increasingly frivolous in a world full of hungry
people. Could we feed everyone, I wondered, without
devastating the environment? Wasn't the array of filly
cereals and juice drinks a shameful distraction from the
real issues? My search for answers to those questions led
me to the - conclusion that our food supply was wasteful
and unsustainable, and the methods we were exporting to
increase food production around the world were likely to
end up making things worse.
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