THE SELLING OF THE O WORD

(Page 6 of 6)

September/October 1989
By Pat Stone 
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As CCOF staffer Mark Lipson warns, "We are entering a landscape dominated by the multinational institutions and entities committed to the status quo. Maintaining control of the [organic] `bandwagon' will require decisive action to hold onto the steering wheel while bigger and stronger players come on board."

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Organic's fate is on the line. Scowcroft has written his group's growers, "Will we rise to the occasion and shape history according to our long-held philosophical beliefs?" But the rest of us can also play a vital role in shaping the future. We can join and support our local organic growers' group. We can encourage our elected representatives to continue funding the national research program on low-input sustainable agriculture (LISA). We can support efforts to make the 1990 farm bill more responsive to ecological farming (nowadays growers who rotate crops or who plant soil-building cover crops currently lose program income). We can keep abreast of possible state and national organic legislation.

And there's one simple, close-to-home way to show support: Buy organic food. Every time you and I purchase organic broccoli or apples that have been either certified by an established group or raised by a known local grower, we are not only eating food that is better for our bodies, we are supporting farming that is better for the planet. Our dollar is casting a loud and explicit vote for sustainable agriculture. And isn't that a beautiful, two-fold opportunity—to use our food dollars to do both ourselves and our earth a service?

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