PUBLISH AND SELL YOUR OWN COOKBOOK

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COSTS

The amount of money you pay to produce your book will depend upon the resources you have (available money, friends or relatives who can provide cut-rate printing or typesetting, and so on) . . . and upon your own ingenuity (bartering for various services can go a long way toward keeping costs low).

Try to come up with a fairly accurate estimate of what the total cost will be before you actually start investing time and money in your project. You'll need to establish a tentative price for the book, too. The best way to do so is to comparison shop at local bookstores to see what similar publications are selling for.

Remember, too, that second and successive printings will cost far less, since typesetting, negative, and plate fees have already been met. Your per-book cost, therefore, will plummet . . . leaving you with a far larger profit margin!

EDITOR'S NOTE: Good Food/Good Folks is available for $2.50 postpaid from Ken Haedrich, American Impressions, Dept. TMEN, 410 Cleveland Avenue, Plainfield, New Jersey 07060.

For tips on self-publishing, and for case histories from a variety of do-it-yourself book producers, you may want to read The Publish-It-Yourself Handbook: Literary Tradition & How-To edited by Bill Henderson ($12.50 from the Pushcart Press, Dept. TMEN, P.O. Box 380, Wainscott, New York 11975).

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