PUBLISH AND SELL YOUR OWN COOKBOOK

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TYPESETTING(AND ALTERNATIVES)

Having your copy typeset has advantages: It can be done quickly, and the text looks attractive and thus helps to sell books. But unless you're lucky enough to have unlimited funds or a relative in the business, you'll probably want to use a less expensive technique (it never hurts to check around, though . . . you might find a small outfit willing to offer you a bargain price).

One option is to type each page on an ordinary typewriter or—better yet-an IBM Executive or Selectric. But perhaps the best of all possible shoestring techniques is handlettering . . . if, that is, you can provide the required artistic flair and patient attention to detail. I can think of several best-selling cook—books that are attractively hand-lettered (and, in fact, probably are popular largely because of their rustic format).

GRAPHICS

For visual interest, you'll want to pepper your pamphlet with plenty of illustrations (but not photos . . . even black-and-white Pictures add substantial expense, and color ones can double the total printing cost). If you're like me and have no more artistic talent than a walrus, enlist the aid of a friend or relative who can draw reasonably well. In typical MOTHER fashion, I bartered some yard work for the drawings in Good FoodlGood Folks, and although they may not be the fanciest of renderings, they do impart a perfect "homey" feel to my little volume.

LAYOUT AND PASTEUP

You'll save as much as a couple of hundred dollars if you do your own layout and pasteup. The only special supplies you'll need are rubber cement (and rubber cement "pickup" for removing smears). . . "LinUp" sheets or a similar brand of gridded pasteup board (one for each page of your book) . . . and several light blue nonphotographic pencils.

To lay each page out, draw the page size of your book on a "LinUp" sheet (using a blue pencil). Then position whatever illustrations and text you want on that page . . . outline the areas with your pencil . . . brush a coat of rubber cement on the back of the drawings and copy . . . and glue each element into place (taking care, of course, to align everything properly).

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