Feedback on The Ecological Food Society
(Page 6 of 6)
We also mailed put a 90-page GUIDE TO ORGANIC
LIVING which, despite some confusion, we arranged to
have prepared for us by the staff of NATURAL LIFE STYLES.
We sent out 12,000 of those GUIDES and have had another
11,000 sitting in a mailing house since June, 1971 waiting
for postage.
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The Shaklee story was as I stated it , . . they would not
disclose their ingredients so we manufactured our own
"detergent" (Earth-1) and put a full list of ingredients on
each bottle. Of course, I say one thing and your readers
say another. Whom to believe? Well, if I can get back into
my offices, i'll try to send you an Earth-1 label/brochure.
Why did we keep running ads when we were having difficulty
servicing the members we already had? Well (strange as it
may seem), we didn't really know we were having difficulty.
Only toward the end of 1971 (six months after your
interview was actually taped) did we start running into
snags . . . for example, manufacturers who demanded cash up
front instead of giving the usual 30 to 60 days' credit, I
guess the beard and sneakers didn't look like good business
risks (evidently they weren't?). Also, our underwriter, who
was supposed to have delivered $350,000 in bridge financing
to EFS in May of 1971 (this would have put it on solid
ground) inexplicably broke up with his partner and left us
high and dry. When it finally became clear that we couldn't
do right by the members we had, we stopped soliciting new
ones. But as you know, some ad insertions must be in as
long as three months before the date of publication and in
that time a lot can—and did—happen.
I don't know if I've answered all your questions, but
thanks for asking before busting. Keep up the goad work of
"throwin' the rascals out". . . even if they torn out to be
me.
Steve Blown
Ecological Food Society
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