FOR IMMEDIATE RELEASE
Pickin’ Chicken app on iTunes
Bill Uhler, general manager, Mother Earth News: 785-274-4301; email@example.com
Brandy Ernzen, brand manager: 785-274-4304; firstname.lastname@example.org
MOTHER EARTH NEWS UPDATES PICKIN’ CHICKEN APP
Version 1.1.5 expands functionality to help users choose best breeds for their needs
TOPEKA, Kan. (March 2, 2012) — Mother Earth News and Funny Farm Industries today launch upgrades to the Pickin’ Chicken app in Apple’s App Store. For a limited time, Pickin’ Chicken will be available for $1.99.
Pickin’ Chicken is compatible with the Apple iPhone, iPod touch and iPad, with iOS 3.0 or later installed. It now features an illustrated guide to 82 chicken breeds and 163 varieties with 300-plus photos, 140 of which are new.
Users can find the ideal chicken breed for eggs, meat and personality based on results from 19 searchable criteria, which now include Origin, Weight Range and Flavor Recognition characteristics. Rounding out the search criteria are: Breed; Comb Type; APA Listing; Growth Rate; Temperament; Climate Suitability; Heritage/Rare Breed Status; Foraging Instincts; Sex Linked; Housing Suitability; and Egg Lay Rate, Size and Color.
“Our readers love raising chickens, so we’re constantly working to provide them more information in a user-friendly format,” says Bill Uhler, Mother Earth News general manager. “Pickin’ Chicken not only serves as a resource but gives users a way to personalize that information.”
Each search result listing features a thumbnail photo, the breed name, heritage, icons for egg size and color, and the weight at harvest time. Selecting any of the breed listings brings up a summary, as well as a detailed entry on that breed of chicken, with full-screen photos and information from the American Livestock Breeds Conservancy if the breed is rare or endangered.
Pickin’ Chicken also offers an editable Favorites library, a browsable alphabetical listing of chicken types, a glossary of terms, educational resources, tips on chicken care, a link to upload the user’s own chicken photos, an integrated Twitter link, and the opportunity to subscribe to a free e-newsletter.
Users can also enter the Chick ’n Coop sweepstakes from the app. Hosted by Mother Earth News’ sister publication Grit, the sweepstakes will provide one winner with a one-year supply of Purina® Layena® Plus Omega-3 poultry feed, as well as an Elizabeth chicken coop designed for urban and backyard chicken enthusiasts from GreenChickenCoop.com. The retail value of the prize package is $3,155.
Media review copies of Pickin’ Chicken are available upon request.
About Mother Earth News
Mother Earth News (www.MotherEarthNews.com) is the Original Guide to Living Wisely. Topics include organic gardening, do-it-yourself projects, cutting energy costs, using renewable energy, green home building and rural living.
About Ogden Publications
Ogden Publications Inc. (www.OgdenPubs.com) is the leading information resource serving the sustainable living, rural lifestyle, farm memorabilia and classic motorcycle communities. Key brands include Mother Earth News, Natural Home & Garden, Utne Reader, Capper’s and Grit. Ogden Publications also produces environmentally friendly housewares through Natural Home Products LLC, and provides insurance and financial services through its Capper’s Insurance Service division.
About Funny Farm Industries
Located in Austin, Texas, Funny Farm Industries (http://funnyfarmind.com/) is a privately funded company focusing on providing tools and resources for the urban farmer.
Compatible with iPhone, iPod Touch or iPad
iOS 3.0 or later
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