News From Mother: Talk Back to Your Mother
(Page 2 of 2)
February/March 2007
By the Mother Earth News editors
Or so we thought. Late in the process, someone asked “have you tested the cover?” We hadn’t, only because we were convinced we already had a clear winner. Nevertheless, we quickly prepared an alternate, showing just the solar barn (see photo). We asked the advisory group which image they preferred, but expected the results would confirm our plan.
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You probably see where this is going: The solar barn won two to one. So we changed direction, just in time to send it to the printer. Judging by the newsstand sales for that issue, as well as for every other cover we’ve surveyed, we (you) made the right call.
The Editorial Advisory Group has proved so useful that “test it” has become a mantra around the office, the common answer to everyday questions and curiosities. So, to those of you who take the time to give us your opinions, we can’t thank you enough. Each passing survey improves the magazine. Your input is priceless and your zeal inspires us. To those of you who aren’t taking the surveys, sign up! Everyone is welcome, and this is the best way to help us make the magazine exactly what you want it to be. We’d love to have you join the conversation. Click here to join the Editorial Advisory Group.
— Mother
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