One Cool Ice Cream Company

(Page 2 of 2)

April/May 2006
 
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One of Ben & Jerry’s fundamental practices is keeping the public informed about its environmental impact. Through its Environmental Timeline, anyone can see that the company has progressed from building their first store out of reclaimed materials (1978) and promoting alternative energy with a solar-powered bus tour (1991), to agreeing to reduce greenhouse emissions by 10 percent (2002) and promoting preferable and painless alternatives to “paper-pile-proliferation” in its offices (2003).

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Because no one knows better than these ice cream makers that “when it’s melted, it’s ruined,” Ben & Jerry’s is making perhaps its most far-reaching contribution by educating the public about global warming. Graduates of their Climate Change College (www.climatechangecollege.org) are trained to inspire businesses and citizens to take positive action for our warming planet. The curriculum culminates in a trip to the Arctic region to see the effects of global warming firsthand. To learn about Ben & Jerry’s other climate change initiatives, visit www.lickglobalwarming.com.

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