The Ultimate Barter

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Toni provides health-club memberships. She has bought gifts, food, movies, and fertilizer, has given bonuses to employees, and intends to hire painting, carpentry, and electrical work. "I've enjoyed Ithaca HOURS; it's a great system. There are a lot of people who could not join a health club without the HOURS they're earning. They're very grateful for the opportunity, and it's opened up a whole new market for me."

Debbie sells used books and has spent HOURS for a watch, a massage, and computer time. "Ithaca Money enables people to rely on each other and creates a sense of community. It's opened up a lot of avenues and been a real guide for me. I've talked with others who've said they've bought things they needed and wanted that they didn't have the dollars to get. The HOURS' potential is unlimited."

Neal sells organic food at the Farmer's Market and has spent HOURS for movies, bread, his son's play group, and food. "I'm really excited about HOURS and feel good about taking them. I always carry some in my pocket." He says he intends to hire farm help with HOURS this spring. As a farmer, he believes HOURS help support local agriculture. "Every community needs to grow as much local food as possible. It's absurd when more calories are used to transport food than the food contains." He adds, "I visit friends elsewhere and show them Ithaca's barter newspaper. I show them our money that says, `In Ithaca We Trust.' That's the bottom line, right?"

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