THE EVOLUTION OF JEANS

(Page 4 of 4)

July/August 1990
 
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Oshkosh B'gosh turns out bibs for men, women and tiny children in several colors and in their "hickorystriped" railroad blue and white. They also make "painter's pants": work pants with a free and easy cut. The Oshkosh product is strong and durable. There are plenty of stories from the manufacturer about inhabitants of bib overalls who fell from trains, horsedrawn harrows and quarry lifts only to be saved by the strength of their Oshkosh B'gosh garments. No stories exist about all the switchmen and combine operators who were standing about musing on whatever when a passing freight or harvesting arm grabbed them by the bibs and took them away into that eternal silence. I'm not sure I would operate the kind of machinery that warns against "loose clothing" while wearing bib overalls.

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The clothing industry is braced for the wave — soon, this reporter is informed — of bib overall fashion. NATO has been braced against a similarly foretold wave for 40 years. I like bibs; they are comfy and commodious and they make a jingling noise with their metal fittings when I walk. I do not think, though, that the image of the farmer—as honorable and essential as he is—will supplant the headier concept of the cowboy as the quintessential American male. Even in deep farm country, where pig sties and indignant skunks perfume the night air over plowed fields, the plowman changes out of his bib overalls and into his 501s, his cowboy boots and his go-to-meeting high-roller hat before he heads for Sally's Crossroads Tavern. We can all use a little heritage on a good night.

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