Four Arguments For The Elimination of Television
(Page 19 of 22)
November/December 1978
By the Mother Earth News editors
While many Americans do not realize that this is what has happened, the largest corporations have known it for some time. Many of them, seeing a burned-out market, have been dismantling their American operations and reestablishing themselves as transnational entities. The United States, with its ravaged cities and exploited landscapes, faces the prospect of becoming a sort of gigantic boomtown, exploited and abandoned.
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With operations geared to nations that are just emerging as markets, the multinational corporations are taking television into places in Asia, Africa and South America where there are often no telephones or paved roads. Satellite television systems have been installed in many countries ahead of modern transportation or sanitation systems. TV provides pretraining for the commodity life that is coming up fast. People in villages where electricity has just arrived are watching ads filled with ecstatically happy people using artificial milk, Coca-Cola and electric shavers.
Even if economic growth could go on forever, it does not benefit all people. It benefits only the owners of businesses, not the working people, and it surely has nothing to, offer the jobless. It doesn't take a Marxist economist to explain why.
Such distinguished corporate experts as Louis Kelso have been predicting our present malaise for decades. In his brilliant How to Turn Eighty Million Workers into Capitalists on Borrowed Money, Kelso argues that as capitalist enterprise grows, the rich must get richer and the poor poorer because owners of businesses have more kinds of incomes. They have wage income, which is many times higher than that of the average wage earner, and they also have dividend income. Then, they have another advantage: In periods of economic growth, they enjoy large profits that may be used for further capital investment, which will provide additional profits at a later time.
Workers, whether blue- or white-collar, have only one income source: wages. There may be occasional wage hikes, but the rate of wage increases can never match the three-fold opportunities of the business owners. The workers, therefore, fall further behind as time passes.
During the postwar period, while most of us were singing the praises of our expanding economy and buying toasters, washing machines, cars and gas-powered lawn mowers, all of which were designed to break down after a certain period, some people were able to use their double or triple incomes to build new plants and buy up small companies, labor-saving technology and raw materials such as Chilean mines, oil rights or Brazilian forests.
This is ignored by trickle-down theorists, who keep saying that the owners of the businesses use their extra wealth in reinvestments which expand job markets, suggesting that it is actually desirable that some people have more money than others. But investment in laborsaving technology reduces jobs. Expansion of overseas facilities reduces American jobs. The purchase of small companies means the merging or elimination of some production facilities, further reducing jobs.
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