July/August 1978
by ROBERT SCHWARTZ
"Years after I left the hectic business world of Manhattan and moved into the New York countryside to operate a resort hotel . . . it gradually came to me: Instead of everyone bowing down to the giant corporations that are trying to take over the world ... individual entrepreneurship is going to win out and conquer the system. The big conglomerates are dinosaurs . . . and soon they'll be extinct. Eventually, all the goods and services we need will be provided by the people themselves in a vast network of small family-type businesses."
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The man talking is Mr. Robert Schwartz . . . and he is obviously conwinced that individuals—"little people"—can originate far more "better ideas" than big corporations ever will. Furthermore, he's backing his beliefs with a new School for Entrepreneurs that teaches ordinary folks how to market those ideas.
"The giant industries are cranking out inferior junk products that we don't need, but that we're conned into buying," says Mr. Schwartz. "While, at the same time, there are thousands of goods and services—such as energy-efficient automobiles, better foods, even day-care centers and lower-cost health services—that we do need and which the best brains of our age are anxious to develop. The problem is that today's most creative minds are all too frequently 'locked out' of access to the very situations they could help the most simply because they don't know how to get the attention of the men in our corporate structure . . . men who are just as anxious to finance those creative minds' bright new ideas."
Schwartz's School for Entrepreneurs attempts to rectify this ridiculous situation by showing individuals how to convert their dreams into "presentation packages" that staid corporate financial planners can understand, appreciate, develop . .. and eventually market. Graduates of the course say his approach is a totally new concept in itself . . . and that it works. You can make up your own mind about the value of Schwartz's program after you've read over its promotional literature, available at no charge from The School for Entrepreneurs, Tarrytown House Executive Conference Center, East Sunnyside Lane, Tarrytown, New York 10591.—JR.
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