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"During the sixties, as I and many others struggled uphill to renew our diet and farming methods, we were ridiculed," he recalls ''Now we see the big food companies eam, bling all over themselves to counterfeit word 'natural' in their new products. We've gotten their attention . . . and a few products from the large companies genuinely are bet than before.

"It's important to fight for the right things in our society, which is basically a sick society ... physically and in other ways," Frank clares. And the plain-spoken Texan has indeed fought for a better world for most of his life.

For one thing, he's farmed organically Deaf Smith County for 25 years. Besides that in 1960 he started a company (Arrowhead Mills, Inc.) that became one of the first major distributors of whole grains in this country. Is the years since then, he's served on advisory committees to four different U.S. Secretaries of Agriculture. His The Simpler Life , Cookbook has sold a quarter of a million copies, as has The Deaf Smith Country Cookbook, a book authored by his wife, Margie.

Frank Ford intends "to continue to prove on the farm and in the marketplace—that organically, ecologically, biologically grown foods are the best way...not only for our vironment but for our bodies.

"My perpetual goal," he says, "is to market the very best foods from the most dedicate farmers in the nation. Because whole to grown on fertile soil and eaten fresh, is 'when it's at'."

Are you up on the latest doings of some someone (such as any of the innovative pioneers featured in MOTHER'S Plowboy Interviews) who's achieved recognition in a field regular covered by this magazine? If so, send us tightly written 200-word report on that peak (along with a snappy black-and-white, used photograph), and-providing your report is used NEWSWORTHIES-we'll gladly send you$ flat $50 ($25 without the photo). Send contributions to NEWSWORTHIES Editor, THE MOTHER EARTH NEWS! P.O. Box 70, Hendersonville, N.C. 28739.

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