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1978 PHOTOGRAPHER'S MARKET edited

by Melissa Milar and William 8rohaugh.

One picture is worth 1,000 words and (potentially) thousands of dollars, with the aid of this exciting new book from the publishers of Vi Market Inside PHOTOGRAPHER'S MARKET you rind more than 1,600 names and addresses of magazine book. calendar, and greeting card publishers. advertising and public relations agencies, audiovisual him producers. stock photo agencies, etc. (Each listing tells 'you whom to contact, what the buyer wants, how he 'wants it. and-of course-how much you'll be paid.) In addition, you'll find helpful background articles such as How to Prepare a Portfolio" by photo consultant Henrietta Brackman, "Basic Hardware for the Freelance Photographer" by Arthur Goldsmith (editorial director of Popular Photography magazine), and "Mind Your Own (Photo) Business" by Ted Schwarz (author of The Business Side of Photography). A tremendously informative land entertaining) book . . must reading for the freelance shutterbug! 400 pages. Hard cover. 75004 $9.9

FROM THE GROUND UP

by John N. Cole and Charles Wing.

Every individual should design, build, and decorate his or her own unique, highly personalized dwelling. Ridiculous? Impossible? Not so, say authors John N. Cole (editor of The Maine Times) and Charles Wing (a founder of The Shelter Institute in Bath, Maine), who've compiled an excellent layperson's guie to the engineering of a permanent, energyefficient home. Cole and Wing cover all options available to the owner bullder in the areas of site selection, foundation types, lumber choice. framing, roofing, heating. wiring, and plumbing, and bring an extraordinary number of tables, charts, and figures to bear in their presentation. (The authors put forth an especially well-documented assessment of the performance potential of passively solarheated houses.) You'll want to keep this largeformat paperback right next to Ken Kern's books on your reference shelf. 244 pages. 64067$7.95

THE SOLAR HOME BOOK

by Bruce Anderson with Michael Riordan.

A thorough introduction and guide to the residential uses of solar energy. All the residential uses: the heating and cooling of living space, the heating of household water. the generation of electricity . . . you name it and it's here. You want big projects? How about the more than 40 examples of solar-heated and cooled houses and buildings in this manual. Small projects? The book also contains cutaways and other instructions for the renovation of existing buildings, fabrication of greenhouses, even the construction and use of water heaters that almost anyone anywhere can build. Low-cost aspects of the use of the sun? That's emphasized on all the projects described in this guide. Theory? There's lots of it here . . . and all in an easy to digest presentation that's amazingly jargon-free without sacrificing content, clarity, or detail in any way. Home owners, tradespeople, and designers are all gonna love this one. This book is all you really need to design and successfully operate a solar-heated and/or -cooled dwelling anywhere on the planet's surface that such a building can be built and operated. And the more than 100 straightforward diagrams and more than 60 photographs and drawings make everything in THE SOLAR HOME BOOK a snap to understand. 297 pages. Paper back. 83001 $7.50

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