FARM VACATIONS:

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Each visiting family will present an entirely different experience, and it may take a little extra congeniality to get along with all of them. Probably anyone who goes into the business solely to make money will eventually abandon it, because being a host is a personally demanding venture. If, however, you approach the experience as a cultural exchange—if you fully expect that the ideas, politics and lifestyles of your guests will differ from your own, and if you enjoy the contrasts that result from such a meeting—then there's a pretty good chance that the visit will be rewarding for everyone.

So-—if you've got that piece of land, some room to spare and a lot of brotherly love—you're all set to play Farm Vacations. It's just a matter of working out the details.

HOW TO FIND YOUR CUSTOMERS

Mrs. Merten told me that over 75% of her business has come through one advertisement placed in a publication called Farm and Ranch Vacation Guide (Farm and Ranch Vacations, Inc., 36 East 57th Street, New York, N.Y. 10022). According to my last information, the next issue will be published in January of 1974. The cost of an ad is $75.00 ... but, to judge from Ma's experience, it should be a worthwhile investment.

While you're waiting for a listing in the Guide, you can get your business started by placing an ad in the local visitor's handbook (if your area has one). Let the chamber of commerce know that you exist. Advertise in the classified section of the newspapers that serve the nearest large city or any area where you think your potential customers might be living.

When you start getting inquiries from prospective vacationers, it's time to be specific about exactly what you're offering. You can save work by having a form letter printed up with detailed information on the following points:

[1] Accommodations. As I've mentioned, the range of amenities covered by the term "farm vacations" varies tremendously. Tell your potential customers what they can expect at your place ... single or double rooms, private or shared bath (or none at all). Can they use your laundry facilities, and do you provide towels and linen? Do you cook and serve all meals?

[2] Children. Are kids welcome? Do you have youngsters of your own, and what are their ages? Will you accept children as guests without their parents ... and if so, how old must they be? Do you have a crib, potty chair or highchair for infants?

[3] Activities. Your visitors will want to know what kinds of recreation are available to them either on your farm or nearby (say within a radius of 20 miles). You can list hiking and picnicking for starters. Then look around your area and see whether you can promise guests the opportunity to swim, fish or ride horses. Is there a body of water suitable for boating, sailing or canoeing? Can they play golf or take a sauna? What about skating and skiing in the winter? Also tell your applicants how extensive your farming operation is and how much chance they will have to participate. And list community activities they might enjoy: hayrides, square dances, bingo parties, county fairs, art shows, fiestas and powwows.

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