The Nomco Story

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With this fresh image, the Morrell company began to pick up new dealers and customers and now appears—for the first time—to be headed for the solid success it deserves. Nate and Onnalee (still over their heads in debt) have started patent proceedings and hope that they'll soon interest other firms in producing BARSOLA and BARMULCH under NOMCO licensing arrangements. They emphasize, however, that they're not interested in working with companies that are only out after a fast dollar . . . the Morrells are looking for firms that will—first and foremost—take the pains that NOMCO takes to make its products the best that they can possibly be. With that philosophy leading the way, Nate and Onnalee believe, the money will just naturally follow.

And what do the Morrells do in their spare time? Spread the word about natural composting and recycling, of course! They feel that they've learned much of value since they founded NOMCO and they're currently trying to share that knowledge for the public good by helping towns and cities set up garbage composting operations of their own.

Nate is also one of the directors of the Natural Foods Association of New York, an organization that has just voted $10,000 to start a research program that will allow a landgrant college to compare the results of chemical, semi-chemical and organic farming over a period of time.

This eagerness to help others (even—in the case of the city composting operations—at the risk of setting up competition for their own company) is just another measure of the depth of the commitment made four years ago by the Morrells. Although they're now deeper in, debt than they'd ever thought possible, they're more convinced than ever that their efforts will work out to a better life for everyone involved. That seems to be enough to keep the couple's attention directed firmly ahead.

Perhaps the Morrells' feelings were best summed up at one of NOMCO's many low points when Nate asked Onnalee, "What'll we do if we go broke and lose everything?" Her answer was straightforward: "Start over!"

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