AN ACE IN THE HOLE

(Page 4 of 4)

June/July 1994
 
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The conventional wisdom starts with the old saw that most small businesses fail because they're "undercapitalized." Hogwash. Begin small arid part time, then grow slowly, and you won't have to put the touch on friends and family — or plead your case to banks or venture capitalists. In truth, if you start small enough, the only thing you'll have to fear is success. You won't have to get bogged down in plans — be they marketing, business, financing, operating, decorating, or floor plans. You won't need to spend a lot of time or money on: advertising, employees, insurance, stationery, business cards, logos, lawyers, bookkeeping, contracts, office space, or phone systems, to name but a few. If and when you need a little help, there will be someone with an Ace, ready to handle every dreaded detail.

RELATED CONTENT

No need to try to keep your eyes from glazing over as you read boring tomes on accounting for the small business, market research, or capital formation. For down-to-earth advice on Ace building, there is one book I heartily recommend: Homemade Money , by Barbara Brabec (Better Way Publications, 1992). You also don't need to worry about finding the perfect location. In this age of faxes, modems, and toll-free numbers, most businesses can be started — then successfully operated — right from your home. Don't worry, wonder !

Where will your Ace lead? Will it be all you're dreamed about — or more? Will you decide to stick it out in the 9 to 5 rat race, or head out on your own? Time will tell.

For a sample of Marc Eisenson's newsletter; send $1 plus an SASE to Box 78, Elizaville NY 12523.

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