Break into Print with a Newsletter

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PROMOTION

After the first six months, when I had only 52 subscribers, I decided to do a little advertising. The cheapest way is always the best way when starting out (or at least so I think), so I sent press releases describing my newsletter to the historical column editors of area newspapers, and mailed review copies to other genealogical publications. My circulation increased immediately! The only paid advertising I've ever used is a continuing ad in the largest related publication, which costs me $14 a month for a 2" X 2" ad. I'm certain I could increase my circulation even more by advertising in other periodicals, but for now, I don't want to spend the money. Word-of-mouth advertising by my readers has produced good results . . . and it's free.

LOOKING TO THE FUTURE

Both the newsletter and my custom research require the use of reference materials. It's much more convenient to have these on hand, so I've purchased a number of census records, marriage records, and books. Recently, I bought some of these records on microfilm and was fortunate enough to find a used microfilm reader for only $25.

In addition to the newsletter and research, I've just begun selling blank genealogy forms of my own design to my subscribers. The forms are actually worksheets to use in organizing information found in different sources; produced on my copier, they're starting to bring in a little extra income each month.

Also, after having written dozens of how-to articles for the newsletter, I have a good head start on a booklet to be produced and sold in the near future. And I'm now considering publishing some genealogical data for areas that haven't been covered previously. Finally, as editor and publisher of a successful newsletter, I now have credentials to offer when submitting articles to other genealogical publications, newspapers, and magazines.

SUMMING UP

If someone were to ask me what I consider the key elements in creating a newsletter, here's what I'd say: [1] Choose your subject wisely: It must be something you like and understand, and it must be of interest to other people. [2] Take care of the legalities: Get the proper business licenses, pay the taxes, and keep good accounting books. [3] Determine your costs carefully: Consider printing costs, postage, equipment, taxes, and every other aspect of expense before you set your price. [4] Launch your publication with vigor: Give free samples, send out press releases, and advertise. [5] Plan for growth: As the opportunities arise, buy your own equipment, look for related areas in which to use your skills and materials, and start branching into these areas as soon as your business is strong enough. [6] Most important: Provide a quality product . . . and always deliver your newsletter on time!

My at—home publishing business has helped me develop self-discipline and has given me a lot of valuable experience in writing and editing. The income is negligible right now, but it's steady . . . and increasing. If you can write, if you have the desire to break into print, and if you have worthwhile information to share with others, a carefully planned newsletter may be just the vehicle you need-and one that can bring in some extra cash, as well.

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