AT HOME IN THE BAKING BUSINESS

(Page 4 of 5)

January/February 1983
 
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[5] Scout for customers. Distribute your flyers wherever you can. Get to know potential buyers who work in local offices, and members of civic clubs that meet over coffee and — all too often — store-bought, soggy doughnuts. You can offer such people better fare! Most areas have craft festivals and farmers' markets going on much of the year, too . . . just keep your ears open, read the newspapers, and talk to your local chamber of commerce to find out about forthcoming opportunities.

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[6] Don't be afraid to charge a fair price for your wares. You're providing a product that people probably can't get everywhere.

[7] Bake with love . That may sound corny, but it's really important. If you lavish the same care on a to-be-marketed coffeecake as you do on your own family's bread, the treat will have a special touch that commercial bakeries can't equal.

SUMMING UP

Of course, the success of my business can be measured by answering two questions. First (and most important), do I like being an entrepreneur? My response to that is an enthusiastic "you bet"! Then, am I making a living at it? Well, I have to admit that I'm not getting rich just yet. After all, my baking is only a part-time job. But there's plenty of potential for more work. In fact, I recently marked the first anniversary of Gail's Bread Alone by going into partnership with two other farm wives. We now call ourselves the Country Pantry, and we offer just about any kind of baked goody a person could wish for. We're already supplying a delicatessen, a catering firm, a women's club, and several private patrons. Maybe, someday we'll even open our own bakery. . . but in the meantime we're doing a job that we — and our customers — like very much.

OUT TO LAUNCH

Chances are that at least some of you will want to try your hands at baking for sale. Well, here's a recipe to get you started. You can alter it to suit your own taste, or use it as is . . . to make eight satisfyingly hearty loaves at a cost of about 65¢ each (depending on your sources of supply).

FARMERS' MARKET WHEAT BREAD

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