AT HOME IN THE BAKING BUSINESS
With a few good recipes, some common sense and a little bit of get-up-and-go you can make this business work for you.
With a few good recipes, some common sense, and a
little bit of get-up-and-go, you can be . . .
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AT HOME IN THE BAKING BUSINESS
by
Gail Wells
Do you make your own bread? If so, the delectable flavor
and aroma of hot-from-the-oven loaves are familiar to you.
There are many folks, however, who have never even tasted
— let alone baked — homemade bread.
Well, you can introduce such people to the joys of
"the staff of life" . . . watch their nostrils quiver at
the irresistible fragrance . . . know they're savoring all
that whole-grain goodness . . . and make yourself
a tidy part-time income to boot! How do I know? Because I
do it . . . you see, baking and selling bread is something
an "ordinary" housewife like me can do to fight the
recession blues.
GETTING STARTED
Some people do market studies, and investigate all manner
of possibilities, before setting up in business. Well, I
wish I could say that's how I got started, but it wasn't.
The fact is that baking for profit more or less crept up on
me. My enterprise actually began when a friend stopped by
to visit one day as I was preparing our family's bread.
Well, she was so tantalized by the aroma that I insisted
she take a loaf home with her.
"My family devoured your bread!" she exclaimed the
next time I saw her. "If you'll bake me two loaves a week,
I'll pay you anything you want to charge!"
Needless to say, her offer was tempting. After
all, baking two more loaves a week wouldn't make a lick of
difference in my schedule, and a little extra money would
certainly come in handy . . . so I agreed.
But the next thing I knew, her boss wanted a weekly loaf.
Then her sister asked for one . . . her babysitter wanted
two . . . and other folks began to get a "whiff" of my
activities. In short, I soon figured out that there was a
large — and largely untapped — market for
homebaked bread, so I gathered my recipes and embarked on a
new career.
My preliminary strategy session consisted simply of
calculating what each loaf cost me. Then I listed a few of
my favorite kinds of bread, together with prices that I
thought were fair, and had that sheet copied. Finally, I
took a deep breath and got a business license under the
name "Gail's Bread Alone".
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