How to Make Money Making Candles

(Page 7 of 7)

September/October 1971
By Chuck Ferrero 
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how denny sells those candles

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Dennis Murphy says that his monster candle sales "happen with very little planning" thanks to the one cardinal rule and three steps he always follows.

"I make it a cardinal rule," Denny says, "to always try to do the best work I know how to do and to sell that work honestly. I like my work, I think it's good, I try not to be greedy and I try to pass my savings on to my customers."

Dennis lists the three steps as (1) Get your location, (2) Get your help and (3) Make the candles.

(1) "If you're going to do your own selling it's important to find the right location. You want a market where people come with the intention of buying, not just shopping. The one place you don't want is a flea market. Flea markets have become a place to just walk around and browse in and they are definitely not buyers' markets anymore. The open air markets at shopping centers, malls and on college campuses are the best places for doing your own selling."

(2) "I like to have three or four dependable people helping me during a really big sale but, in a pinch, two people could do the job."

(3) "I'd advise you to acquire some candle making proficiency before commiting yourself to producing a thousand of them. If you're doing your own selling, this point is of lesser importance but you'd better make sure you can deliver a good grade of candle on the specified date before you promise a large number to a wholesale customer."

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