So You Want to Start a rock shop
Get your advice on the methods of starting your own rock shop from a successful small rock shop proprietor.
So you want to start a rock shop . . . or do you? Maybe
you're dreaming instead of a little candle business you can
operate out of your home . . . or a leather shop . . . or
you've decided to put your painting on a paying basis . . .
or you're expecting an out-of-print book service to finance
your break from the 9-to-5 drag. No matter. Be it a home
mail-order operation or store-front employment service: The
bookkeeping, management, buying, markup, discount, zoning,
credit, insurance, tax, advertising and other problems of a
family business are much the same. The methods that work
for a rock shop will also work for the sandal maker, pet
shop and health food store . . . and the place to get those
methods is from a successful small shop proprietor.
RELATED CONTENT
Arthur E. Victor, assisted by his wife, Lila Mae Victor, is
that successful proprietor. The Victors, until their recent
semi-retirement, operated one of the world's better known
"rock hound" emporiums. Their two books, GEM TUMBLING AND
BAROQUE JEWELRY MAKING, ($2.00 and now in it's 18th
printing) and SO YOU WANT TO START A ROCK SHOP ($2.00 and
in the 5th printing) have helped hundreds of other
enthusiasts establish their own flourishing rock shops.
The following excerpts of the more general information from
SO YOU WANT TO START A ROCK SHOP should help anyone start
almost any small business on a sound basis. For more
details on the specifics of establishing a rock shop, get
both the Victor's books from: THE VICTORS, 1709 South
Cedar, Spokane, Washington 99203.
Hundreds of thumbnail-sized rock shops start each year and
other hundreds quit or fail but so do the "failure" rates
of all businesses make dismal reading. Statistics are
against success and the saddest statistical facts are that
most failures could have been prevented. Poor planning, no
market analysis, insufficient capital and lack of technical
knowledge are all contributing factors but the amazing
thing is that most small business men are not aware of
their lack of "know how." This lack of knowledge is not a
sin (who among us can assert he knows EVERYTHING about
anything.) But he who knows not and knows not that he knows
not, is headed for serious trouble and in a hurry.
Rather than belabor the reasons for failure, let us take
the positive approach. Many Rock Shops prosper and their
proprietors are happy, contented people—some have
grown to national prominence. And to the best of our
knowledge every one started in their back yard or glassed
in front porch, even as you and I.
If this little book can help you plan your enterprise or at
least give you some indication of the type and kind of
knowledge needed for success, it will have served its
purpose.
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