Pay Less at the Pump: The Hybrid Revolution

(Page 8 of 8)

October/November 2005
By John Rockhold 
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Assuming EDrive and other proponents such as CalCars can prove there’s a viable market and cost-effective blueprint for selling a plug-in hybrid, it could become an option on any hybrid car. People currently pay extra for such luxuries as automatic transmission, leather seats and more powerful engines, so it shouldn't be hard to convince car buyers to pay more for the plug-in option.

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The big question is just how much money will the general public pay for this option? A 2004 study by J.D. Power & Associates suggests the answer is directly affected by the price of gas. As the cost of gas rises, so does the demand for more efficient automobiles. Experts think that a mass-produced plug-in hybrid could be built for as little as $3,000 more than that of a regular hybrid model. If this is true, fuel savings could offset the upfront cost of a plug-in hybrid quickly — especially if incentives and subsidies are available.

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