Biz Bulletins

Green products, services and other announcements from green companies.

KOR Launches Nava — The Bottled-Water Killer

4/30/2013 12:00:00 AM

Tags: Sustainable Living, Water Conservation

Nava

KOR unveiled its latest innovation, the Nava: a filtering bottle that provides the ultimate in style and convenience for consumers seeking an alternative to bottled water. Nava contains its own replaceable filter that lasts three months under normal use, replacing 300 disposable water bottles and saving consumers up to $400 in bottles water purchases. 

With Americans consuming and disposing of 20 billion plastic bottles each year — only 25% of which are recycled — the need for alternatives is greater than ever.

“Thirty years ago, the bottled water industry barely existed. Today, it’s a 10 billion dollar moral hazard. By providing a stylish, convenient alternative, we think Nava can turn back the clock on bottled water,” said KOR Co-Founder and President Paul Shustak.

Nava’s activated carbon filter is made from coconut shells, which are widely recognized as the most effective material for carbon filtration after harvesting, the shells are converted to activated carbon using a proprietary process that minimizes greenhouse gas emissions. Unlike coal, which takes millions of years to form and may contain heavy metals, coconut is a renewable and health-safe resource. Nava’s filter has been independently testes to exceed NSF 42 standards for chlorine taste and odor removal.

With Nava expected to become available in July, KOR is taking the unique step  of launching Nava pre­sales on Kickstarter.

Nava, like all KOR Water products, is part of KOR's highly praised Thirst for Giving™ program, which donates 1% of sales to water-­related charities  and awareness for ocean protection, container recycling, watershed protection, and the global water crisis.

KOR Water believes passionately in the importance of clean water to human health and to the health of our planet. We also believe in the power of design to inspire and motivate. At KOR, our mission is to deliver sustainable personal hydration solutions. We acknowledge the serious waste problem that bottled water creates and believe the only real solution is change. Change requires a complete redesign of the hydration experience. 

For additional information, please visit www.korwater.com.

This press release is presented without editing for your information. [title] does not recommend, approve or endorse the products and/or services offered. You should use your own judgment and evaluate products and services carefully before deciding to purchase.



Related Content

Remembering Paul MacCready, Brilliant Mobility Mind

From human-powered flight to electric vehicles, Paul MacCready was one of the most brilliant invento...

Adirondack Rural Skills Festival: Shining Example of Homesteading Month Event

An article from the Adirondack Daily Enterprise covering an International Homestead Education Month ...

Student-Built Earth Block Home Brings Natural Cooling to Navajo Reservation

When a group of graduation students began designing a home on the Navajo reservation in southeast Ut...

Seed Savers Exchange Conference and Campout: A Photo Review

The 32nd Annual Seed Savers Exchange Conference and Campout featured many hands-on learning activiti...

Content Tools
RSS




Post a comment below.

 







Subscribe Today - Pay Now & Save 66% Off the Cover Price

First Name: *
Last Name: *
Address: *
City: *
State/Province: *
Zip/Postal Code:*
Country:
Email:*
(* indicates a required item)
Canadian subs: 1 year, (includes postage & GST). Foreign subs: 1 year, . U.S. funds.
Canadian Subscribers - Click Here
Non US and Canadian Subscribers - Click Here

Lighten the Strain on the Earth and Your Budget

MOTHER EARTH NEWS is the guide to living — as one reader stated — “with little money and abundant happiness.” Every issue is an invaluable guide to leading a more sustainable life, covering ideas from fighting rising energy costs and protecting the environment to avoiding unnecessary spending on processed food. You’ll find tips for slashing heating bills; growing fresh, natural produce at home; and more. MOTHER EARTH NEWS helps you cut costs without sacrificing modern luxuries.

At MOTHER EARTH NEWS, we are dedicated to conserving our planet’s natural resources while helping you conserve your financial resources. That’s why we want you to save money and trees by subscribing through our earth-friendly automatic renewal savings plan. By paying with a credit card, you save an additional $5 and get 6 issues of MOTHER EARTH NEWS for only $12.00 (USA only).

You may also use the Bill Me option and pay $17.00 for 6 issues.